Friday, August 31, 2012

CityIS: Video Conferencing & Telepresence Blog ? Blog Archive ...

More customers than ever are adopting video communications, but, it still can be difficult for users to make video calls across different platforms and networks. What the industry needs to bring widespread video adoption is for greater interoperability among the disparate video conferencing platforms available to customers. More customers are broadly adopting video, but consumption options beyond the firewall are still fragmented.

This year, Cisco joined other major tech firms in an industry consortium pushing for greater interoperability among the disparate video conferencing platforms on the market. The Open Visual Communications Consortium (OVCC) is a non-profit organisation of worldwide communications technology leaders working together to enable video collaboration across any network, vendor platform and device.

And according to a recent survey released by Cisco, there certainly is a demand for greater interoperability with most U.S. residents wanting the ability to place video calls to people using a different service provider, even though many consumer video services are currently locked behind proprietary walls.

Seventy-seven percent of the 1,000 people surveyed by Purple Insights said they want video calling to be as easy as making a phone call. Eighty-three percent of respondents said they wanted Skype, the leading video-calling service for consumers, to be interoperable with other video technologies.

?We think there?s a critical opportunity in front of us,? said David Hsieh, Cisco?s vice president of marketing for emerging technologies. ?Video calling is becoming increasingly prevalent. Interoperability will enable broad connectivity, and then you can unleash a whole set of economic and social benefits.?

The OVCC has called on video-calling vendors, both on the consumer and enterprise sides, to work together to create interoperability standards. While enterprise video-calling services have developed standards, consumer-grade services have not.

In the survey, 87 percent of respondents said they want companies to agree to a common standard for video calling so that programs will work together.

Do you think video calls should be easy and simple, without having to worry about software program or device? Help to support the drive for interoperability standards by voting yes on this facebook poll >

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Source: http://blog.cityis.com/say-yes-to-interoperability-and-make-video-calling-easier-for-everyone/

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